LOS ANGELES, June 12, 2013 /PRNewswire/ — Friendship and fun take center stage as MGA Entertainment sets August 2013 for the retail launch of Mooshka, the company’s newest entertainment and toy brand. Combining colorful soft dolls with an array of high-quality animated e-books, Mooshka unites the joy of play with the importance of reading for growing girls everywhere.
The Mooshka dolls were once individual paper dolls, but one day, through the power of friendship, they joined hands and sprang into sweet, huggable girls who discover that all kinds of special and wonderful things happen once you connect with your friends! Now, the Mooshka dolls hold hands with each other to show how friendship connects us all.
Included in the fun-filled family of Mooshka dolls are the Mooshka Girls, Mooshka Tots and Mooshka: Sing Around the Rosie collections; each doll has her own precious personality, birthday, and colorful fashions that complement her unique character.
Crafted with a special machine-washable fabric that makes them completely soft, the Mooshka dolls come home to children in uniquely designed shoe-box-style gift packaging.
The Mooshka doll lines include:
- The flagship Mooshka Girls, featuring six characters that each come with a string of paper dolls and a finger-puppet dolly. All Mooshka characters join hands to express their friendship for one another.
- The Mooshka Tots— the Mooshka Girls‘ hand-holding little sisters, who are four fun-loving, captivating smaller characters that love to emulate their older siblings love of friendship and joy.
- The Mooshka: Sing Around the Rosie dolls, who magically sing “Ring-Around-the-Rosie” when their hands are held – so be sure not to let go!
MGA Entertainment introduces the Mooshka dolls with a fall television campaign, a dedicated