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Pentatonix Are The New Kings (And Queens) Of Christmas Music

NASHVILLE, TN – NOVEMBER 02: Avi Kaplan, Kirstin Maldonado, and Scott Hoying of Pentatonix, Jennifer Nettles, and Mitch Grassi and Kevin Olusola of Pentatonix perform onstage at the 50th annual CMA Awards at the Bridgestone Arena on November 2, 2016, in Nashville, Tennessee. (Photo by Gustavo Caballero/Getty Images)

Christmas time is a very lucrative one for most industries that sell pretty much anything to consumers, music included. Holiday-themed music is always incredibly popular, and every year dozens of artists release new collections where they reinvent their favorite classics for the masses. In the past decade, a handful of big names have emerged as standouts in the busy Christmas season year after year, with artists like Michael Bublé and Josh Groban sending their biggest collections to the upper reaches of the charts time and time again. This year, there seems to be a name that has now taken over as one of the most successful when it comes to holiday music, and it’s one that might not have been expected.

Pentatonix isn’t just the hottest name in a cappella any longer, as they have made themselves into one of the most popular acts when it comes to Christmas music in a relatively short period of time. In fact, it became clear some time ago that the group was going to end the year as the biggest winner of the holiday season.

The five singers currently have two Christmas albums within the top 10 on the Billboard 200, and only one of them is new. The singers released A Pentatonix Christmas in late October, and it has become a resounding success in the weeks since. In just two months of availability, the record bounced all around the top 10, eventually making it to the top spot after weeks of availability.

Not far behind that

Article source: http://www.forbes.com/sites/hughmcintyre/2016/12/31/pentatonix-are-the-new-kings-and-queens-of-christmas-music/

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