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Panasonic Boosts Venue Support With New Sports and Entertainment Division

PMEC aims to go beyond LED sales to a total-stadium approach

Continuing to provide technologies to boost immersive engagement in sports and entertainment venues, Panasonic Corp. of North America has launched the Panasonic Media Entertainment Co. (PMEC) to supply and support venue audiovisual, broadcast, and lighting technology.

The new sales division will be based at the corporation’s Newark, NJ, headquarters and will operate across the Denver, Los Angeles, Dallas, and Orlando offices of its recent A/V-integration and video-production acquisitions.

With North America generating about 50% of the total $150 billion media entertainment business, PMEC targets the sports-venue market in particular. As arenas and stadiums increasingly become giant canvases for video and as projection mapping sweeps across fields and rinks, Panasonic is able to provide not just audiovisual technology but also the modern LED lighting required for instantaneous on-off to get a stadium to full darkness for the show and back to full brightness for the game.

Led by President Masaharu Nakayama, PMEC is being launched in conjunction with the debut of Panasonic Connected Solutions Co. (CSC), which replaces the former AVC Networks Co. with a B2B offering focused on customer relationships and IoT technology. President of CSC will be Yasuyuki Higuchi, who most recently was head of Microsoft Japan.

The shift away from product sales to a solutions focus is a big one, and one that PMEC is built to accomplish, according to Masaki Arizono, who, after 23 years of leadership experience with Panasonic’s commercial audiovisual-products, is leading CSC’s Media Entertainment Business Division, which will work closely with PMEC.

PMEC will launch with the internal transfer of 140 employees from Panasonic System Communications Co. of North America. Later this year, nearly 100 staffers from the Panasonic Enterprise Solutions Co. (PESCO), which includes team members from the ProMedia

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