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How Master P Gamed The Music Industry And Laid A Path To Generational Wealth

Master P at VH1’s Hip-Hop Honors: The ’90s Game Changers this week, in attendance with his daughter, Cymphonique Miller, and son, Romeo.

John Sciulli/Getty Images for VH1/Viacom


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John Sciulli/Getty Images for VH1/Viacom

Master P at VH1’s Hip-Hop Honors: The ’90s Game Changers this week, in attendance with his daughter, Cymphonique Miller, and son, Romeo.

John Sciulli/Getty Images for VH1/Viacom

Master P and his New Orleans-bred No Limit Soldiers proved to the music industry that Southern hip-hop was “Bout It, Bout It” in the ’90s. But beyond the records that flooded the Billboard charts, it was the guerrilla street marketing he brought to rap — as the founder of one of the biggest independent record labels of all time — that changed the game. Upon taking the stage this week to collect his VH1

Article source: http://www.npr.org/2017/09/21/552449582/how-master-p-gamed-the-music-industry-and-laid-a-path-to-generational-wealth

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