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‘Despacito,’ Latin Rules YouTube’s Top 10 Music Videos for 2017

The “Latin revolution”. The “Despacito” effect. It’s no secret Latin music blew up in a big way in 2017, though a new report published by YouTube hammers home the impact Latin American music videos are having on its global platform. 

Latin artists were behind six of the ten most-watched music clips on its streaming service in 2017, led convincingly by Luis Fonsi and Daddy Yankee’s “Despacito.” Of course “Despacito” would rule. It’s the most-viewed video in YouTube history.

The mega-hit smashed multiple records along the way as it became the first video to reach 3 billion views and then 4 billion views, a milestone no other music video has passed on the giant streaming server. The clip, shot in Spanish and without Justin Bieber’s additional verses, was first posted on Jan. 12 of this year and raced to the crown as most-watched video on YouTube in just 204 days. 

Currently, “Despacito” has more than 4.4 billion views and it was the top music video of 2017 in more than 50 countries, according to a statement issued Wednesday (Dec. 6).

With “Despacito” at the crest of the wave, J Balvin and Willy William’s “Mi Gente” was flowing close behind at No. 3 (and with more than one billion views); while Maluma’s “Felices los 4” (No. 4, also with more than one billion views); Chris Jeday’s “Ahora Dice” featuring J. Balvin, Ozuna and Arcángel (No. 6); Nicky Jam’s “El Amante” (No. 7) and Enrique Iglesias’ “Subeme La Radio” featuring Descemer Bueno, Zion Lennox, all make the cut.

Just hours after Ed Sheeran was named as the year’s most-streamed artist on Spotify, the British singer-songwriter comes in at No. 2 on YouTube’s list of most popular videos with “Shape of You”. Sheeran’s Divide hit has more than 2.5 billion views on YouTube and it’s recognized as the sixth most-viewed clip of all-time

Article source: https://www.billboard.com/articles/news/8061710/despacito-latin-rules-youtube-top-10-music-videos-2017

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