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F1 fans promised all-new television experience in 2018

Formula 1 fans have been told to expect an all-new experience in the way the sport is televised this year, as Liberty Media starts putting in place its action plan.

F1’s commercial chief Sean Bratches met with teams prior to the Christmas break to run through ideas for the 2018 season, and one of the biggest areas of change will be the way that grand prix racing is broadcast.

McLaren executive director Zak Brown says he is excited by what is being proposed, and thinks it will be great news for those that want to get closer to the action.

In a guest blog on the ‘James Allen on F1’ site, Brown said that he was bullish about what Liberty had in store for fans.

“Before Christmas Sean Bratches presented the new F1 commercial strategy to us, the teams,” explained Brown. “There is a huge emphasis on digital, as we know, but last year was about testing things out.

“For this year there are products in place, like a new F1 App, OTT platforms (Over The Top/streaming) and they have brought in David Hill, one of the great TV sports innovators, to oversee the graphics package and the way the race is televised.

“You’ll see significant changes there on the broadcast, on the graphics and the storytelling.

“Then on-event we’ll see more fan engagement, building on last year and there will be new media properties to help fans get closer to the teams.

“I think the big impacts of 2018 will be on the media side, showing F1 in a way that it’s never been shown before. It will give us a younger and bigger audience and they will be more engaged.”

Public fireworks

While welcoming Liberty’s push to improve things for fans, Brown also predicted ‘fireworks’ in its negotiations with teams about the future of the

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