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Movies Anywhere Streams 3 Million Hours of Content Since Launch

Disney-owned Movies Anywhere, the industry’s latest stab at a unified cloud locker for home entertainment, is off to a solid start, if early usage data is any indication: Consumers streamed more than 3 million hours of content since the launch of the service in October, according to data shared at a Fox Innovation Lab CES event in Las Vegas this week.

Movies Anywhere has also been used to store close to 80 million movies in customer lockers, according to Movies Anywhere GM Karin Gilford. “As the app continues to gain traction, consumers can expect to see the integration of new partners and a continued evolution of product features that serve them in unprecedented ways,” she said.

The service launched in October with backing from 20th Century Fox, Disney, Sony Pictures, Universal Pictures, and Warner Bros. and a catalog of 7500 titles. Out of the gate, Movies Anywhere has been supported by Amazon Video, Google Play, Vudu and iTunes. Consumers can store movies purchased from any of these retailers in their Movies Anywhere account, and then access them via the service’s apps for mobile and TV-connected devices.

Movies Anywhere isn’t the industry’s first stab at building a unified cloud locker. Disney previously offered similar features for its own catalog via the Disney Movies Anywhere service, which is scheduled to sunset next month as it is effectively being replaced by Movies Anywhere. Ultraviolet, a service backed by Sony, Paramount and Lionsgate, also tried to establish a unified cloud locker, but didn’t

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