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New entertainment venue brings Vegas, New York City acts to the Grand Strand

HORRY COUNTY, SC (WMBF) – A new touch of entertainment is coming to the Grand Strand in April.

The Waccamaw Center will be home to The Asher Theatre, which will bring Vegas and New York City acts to the area.

Widely-acclaimed impressionist, comedian, and musician James Stephens III – the “Man of a Thousand Voices” is the man behind the idea to launch The Asher Theatre.

Stephens has roots in Myrtle Beach and decided to bring this new entertainment scene to the Waccamaw Center.

“So, we are going to bring something completely new. As the Bible says, we are going to bring light to the darkness and we are going to bring some really cool stuff,” Stephens said.

With multiple units sitting empty for years, the Waccamaw Factory Shops were once a staple of the Grand Strand, bringing in hundreds of people a day.

Stephens is among the business owners trying to bring it back to the way it used to be, pairing it with his vision to boost the entertainment options for the area’s growing number of visitors.

Stephens is the star of the family-friendly show “Man of a Thousand Voices” at Asher Theater. It’s “Vegas-styled” with a five-member band and will play every Thursday, Friday, and Saturday night.

He isn’t the only one excited for the new entertainment. Nicholas Seely, a photographer who works at Art and Frame in the same Waccamaw Center Complex, said he looks forward to this.

“I think it’s exciting. I think it’s something that Myrtle Beach needs. I think we are limited on art in general, whether it be in theatre, music, like here photography and paintings itself. So, I think it’s exciting to bring more to the art culture in Myrtle Beach,” Seely said.

Stephens’ act will include spot-on impressions of stars like Ray Charles, Frank Sinatra, Randy Travis, Sammy Davis Jr., Elvis, Stevie Wonder, Lil’ Wayne, and even Kermit

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