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Lollapalooza Founder Perry Farrell Ready To Change Live Music Again With ‘Kind Heaven’

LOS ANGELES, CA – FEBRUARY 28: Singer Perry Farrell of of the band Jane’s Addiction appears onstage as a special guest during the 2018 Celebrating David Bowie tour stop at The Wiltern on February 28, 2018 in Los Angeles, California. (Photo by Scott Dudelson/Getty Images)

Jane’s Addiction frontman Perry Farrell estimates he began telling me about his vision for a new Las Vegas immersive experience called Kind Heaven five years ago. The project is one he has excitedly been working on for several years.

Yesterday, it took a big step to opening in August of 2019 when Farrell and his partners, Immersive Artistry and Caesars Entertainment, held a press conference at the Linq to introduce and explain Kind Heaven, a one-of-a-kind immersive complex that will transport attendees into another world, taking them deep into a Southeast Asia-inspired fantasy that is a complete playground for the senses, featuring multiple musical stages, 40 food stations, bars and much, much more.

“It’s a very hard thing to explain because we’ve become almost abused with words like immersive, experiential,” Immersive Artistry’s Cary Granat told me. “VR and AR companies define themselves as immersive and experiential and yet they’re really only visual. This is the greatest moment because we get to finally explain to everybody what we are and fulfill Perry’s vision.”

The epic scope of Kind Heaven came into play as the different speakers at the 30-minute press conference explained the 18 months of construction would create 200 jobs, the finished experience would employ 670 people and the project was beginning with a $100 million investment, including some of Farrell’s own money. “I’ve got skin in the game,” he says matter of factly.

He is betting that immersive theater is the next step for live music. It’s hard to argue with his track record given Lollapalooza

Article source: https://www.forbes.com/sites/stevebaltin/2018/03/14/lollapalooza-founder-perry-farrell-ready-to-change-live-music-again-with-kind-heaven/

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