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Syndication Ratings: ‘Live,’ Entertainment Magazines Get Post-Oscars Lift

With the February sweeps drawn to a close, much of syndication was flat to down as shows headed into repeats in the week ended March 11.

Disney-ABC’s Live With Kelly and Ryan was an exception to that rule, scoring the best weekly increase in talk with a 9% advance for the week and a 14% advance for the year to a 2.5 live plus same day household rating, according to Nielsen Media Research, marking the largest annual increase of any talker.

The strong performance was triggered by Live’s after-Oscar episode on March 5, which clocked a 2.7 national household rating.

The only talker to outperform Live was CBS Television Distribution’s Dr. Phil, which has led the category for 79 straight weeks with one tie.

Phil, fresh off winning talk’s February sweep for the seventh straight year, aired repeats on two of the five days and dipped 3% to a 3.2. Among daytime’s key demographic of women 25-54, Phil also led with a 1.2.

Back in households, Warner Bros.’ Ellen DeGeneres sank 21% to a new season-low 1.9 after a week of reruns. An appearance on March 20 by HBO’s John Oliver — promoting his new children’s book, A Day in the Life of Marlon Bundo, which also pokes fun at Vice President Mike Pence — could provide a lift for the show as it heads back into originals.

NBCUniversal’s conflict-talk leader Maury skidded 7% to a 1.4, matching its season low. CTD’s Rachael Ray rose 8% to a 1.3. NBCU’s Steve, after a week of reruns, eased 8% to a new season-low 1.2. NBCU’s conflict talker Jerry Springer slid 8% to a 1.1, equalling its season

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