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The Royal Wedding 2018: How to Game the Live Television Coverage of Harry and Meghan

They’re Everywhere: Graffiti of Prince Harry and Meghan Markle on May 15, 2018 in London. (Photo by Neil P. Mockford/Getty Images)

A global 3-billion-strong expected viewing audience for Saturday’s wedding of Prince Harry to the former American actress, Meghan Markle, ought to settle any doubts about the British monarchy’s, and specifically, the Queen’s, staggering marketing power. Harry’s own proven popular touch, a legacy of his mother, and his unashamedly romantic “reaching down” (in British terms) for his bride into the commoner pools, and among Americans no less, have served only to increase this weekend’s broadcast mega-wattage. Something north of 20 million are expected to watch in the United States alone, and we’re just one former colony.

A Taste of What’s To Come: Changing of the guard at Windsor Castle in Berkshire ahead of the royal wedding this weekend. (Photo by Steve Parsons/PA Images via Getty Images)

For the purposes of this analysis, we’re taking the Big Three, plus MSNBC, Fox, and E!, in addition to the BBC livestream. (All times Eastern.)

To slake the global thirst that the proceedings bring, the Crown itself has afforded the BBC correspondents prime position, inside the Windsor Castle walls, with their booth situated on the roof of the Windsor Guard Room, no less. Their livestream is available in the States through BBC America. The American Big Three and the cable networks will have their boots on the ground at other allegedly exclusive locations, although in no such proximity to the proceedings.

The weather may be bright in Windsor on Saturday, but in the United States, it will be a a soppy, sloggy broadcast day. America is the former British colony from which the ginger-haired second-son chose his commoner

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