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Executive Moves in Alibaba’s Entertainment Unit

Alibaba Group has made strategic changes to management in some of its key digital media and entertainment units to further integrate the businesses and deliver better user experiences for audiences in China.

Yang Weidong, president of video-streaming hub Youku, has added the title of president at Ali Music, while Alibaba Pictures President Fan Luyuan is now also the president of live-event ticketing platform Damai.

The reshuffling is part of a multiphase “push for a unified entertainment strategy and stronger synergies,” Alibaba said in a release. In particular, the company is looking to boost the integration of Ali Music’s cross-platform operations with Youku and improve the concert-going experience for Damai customers.

“In the year and a half since Alibaba Digital Media Entertainment Group was established, all of the business units have strengthened and made advancements in their respective fields. And the digital media and entertainment matrix is on its way to fighting with stronger coordination,” Alibaba Group CEO Daniel Zhang said in a letter to employees announcing the changes.

 

More on Alibaba Digital Media Entertainment:

 

Former Alibaba Music and Damai President Zhang Yu will move to a new position within Alibaba Group, though that new role has not yet been announced.

Alibaba’s Digital Media Entertainment Group, launched in 2016, comprises Alibaba Pictures, Youku, UCWeb, Ali Music, Ali Literature, Alibaba Games and Damai. The first phase of integration was completed late last year, the company said, while the new management changes are the beginning of the

Article source: http://www.alizila.com/executive-moves-alibaba-entertainment/

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