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iQIYI 2018 World Conference Showcases Thriving Entertainment Ecosystem

Under the theme of “winning together through innovation, this year’s conference includes 14 forums on topics such as Internet Dramas, Variety Shows and Video AI. Together, the forums present a panoramic view of the future development path of China’s entertainment industry and technology’s transformational role. Dr. Yu Gong, founder and CEO of iQIYI;  Xiaohui Wang, iQIYI’s Chief Content Officer; and well-known film director Jianxin Huang delivered keynote speeches at the event.

Over the last three years, the annual conference has reflected the development and opportunities in Chinese’s entertainment industry and has become an important opportunity for iQIYI to discuss and share industry trends and innovations.

Listed on NASDAQ in March, iQIYI has produced a huge amount of creative and high-quality content, including internet dramas, internet variety shows and internet movies. The company has also brought together the full IP industry chain and applied AI technology to power every aspect of its business.

“After eight years of user and content accumulation, iQIYI has successfully built an entertainment ecosystem by expanding into eight fields including film, drama, variety shows, animation, literature, games, e-commerce, and live broadcasting, connecting all the links of the entertainment industry chain with our popular IP,” said iQIYI founder and CEO Yu Gong.

“Through resource sharing and an open-platform attitude, we encourage partnerships that promote the sustainable and healthy development of our industry.”

iQIYI establishes full ecosystem with IP industry chain

In iQIYI’s comprehensive ecosystem, its eight integrated business lines complement each other. iQIYI has continuously incubated rich video content from the “upstream” IP industry chain, such as novels, comics, and light novels, and maximized the commercial value of IP through the “downstream” of gaming, goods, and services.  iQIYI has also developed nine major IP monetization methods including advertising, paid membership, publishing, distribution, and derivative business licensing, in

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