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Live Nation to help develop Lincoln Yards entertainment district on North Side

Concert booking and ticket-selling giant Live Nation Entertainment has struck a deal to help build and operate as many as five entertainment venues within Sterling Bay’s massive Lincoln Yards development on Chicago’s North Side.

Beverly Hills, Calif.-based Live Nation, the world’s largest concert promoter and the corporate parent of Ticketmaster, will manage and book events, in addition to helping fund construction of the entertainment district within the more than 70-acre mixed-use development, the firms said.

The agreement, announced Thursday, adds another heavy hitter to the planned sports and entertainment complex. Chicago Cubs owner Tom Ricketts recently announced a joint venture with Sterling Bay to bring a United Soccer League expansion team to a planned 20,000-seat stadium along the Chicago River.

The involvement of Live Nation adds a new twist. “Chicago already has a reputation as an entertainment hub and we are excited for the community to have easy access to a variety of new events with some of the biggest names in music,” Sterling Bay managing principal Andy Gloor said in a news release.

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