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42West Parent Dolphin Entertainment Acquires Hospitality PR Firm The Door

42West parent company Dolphin Entertainment has expanded its marketing/PR footprint with the acquisition of The Door, a leading lifestyle and hospitality public relations, creative branding and marketing services agency hatched a decade ago by co-founders Lois Najarian O’Neill and Charlie Dougiello.

The two companies will operate separately, but Dolphin Entertainment CEO William O’Dowd said there is symmetry and opportunity between the new acquisition and the entertainment PR firm run by Leslee Dart, Amanda Lundberg and Allan Mayer. He pointed to a recent Observer article that ranked the pair as the third and fourth most powerful PR firms in the U.S. as reason to believe Dolphin has expanded in a compatible way.

The Door’s client list ranges from celebrity chefs like Rachael Ray to hotel groups like Viceroy Hotels and Resorts to restaurant chains such as Starr Restaurants to consumer brands such as FAO Schwarz. Najarian O’Neill, who’ll be president, and Dougiello, who’ll be CEO, each comes from entertainment backgrounds; she from the music industry where she most recently did PR for a Prince tribute concert and work for the estates of Michael Jackson and George Michael, and he in the chef space with clients like Ray.

“The Door is the 42West of lifestyle and hospitality and those brands often seek opportunities related to entertainment and to have a voice in that world,” O’Dowd told Deadline. “Whether it is hotel chains, restaurant groups, A-list chefs or consumer products, that this becomes a seamless additions and not competing agencies.”

He said the deal has been in the works since Dolphin joined Nasdaq late last year; he expects it to be the first of several acquisition deals.

“We are looking at one a year to continue to build out a group of market leaders in

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