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Spotify Is Done Fighting Apple Music — and Ready to Take On Apple

Spotify, by several measures the biggest music-streaming service in the world, has teamed up with Samsung, the biggest smartphone maker in the world. The two companies announced a major partnership on Thursday that makes Spotify the official music service provider for all of Samsung’s phones, televisions, tablets, watches and speakers. It means the Spotify app will be pre-installed on many new devices, as well as integrated into Samsung’s voice assistant program and better synced with Samsung’s smart-home apps.

Daniel Ek, the notoriously press-shy CEO of the streaming service, gave no public comments, but said in a QA with his own company that the partnership “reduces the friction for users to get Spotify up and running on multiple Samsung devices once the accounts have been linked” and “allows us to create a seamless music listening experience together for the user that would be hard for either of us to build alone.” He added, “We believe that this significant long-term partnership will provide Samsung users across millions of devices with the best possible music streaming experience, and make discovering new music easier than ever — with even more opportunities to come.”

Nowhere in Ek’s six “answers” did he mention his company’s competitors, but it’s easy enough to read between the lines: Spotify is buffing itself up to better compete with Apple Music, which not only comes installed on all of Apple’s iPhones but also, just this week, struck a deal to give Verizon smartphone customers six months of free service. With a foot in the Samsung ecosystem, Spotify will have a much easier time luring users to its product — especially given that the company offers an ad-supported listening tier that costs nothing for the consumer, unlike Apple Music’s subscription-only service, which is much less enticing for customers who might be

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