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The Power Of Purpose: 12 Books On Social Impact Every CMO Should Read

12 Social Impact Books Every CMO Should ReadPhoto by Jaredd Craig on Unsplash

Today’s socially conscious CMO has at her fingertips some of the best minds from academia, business and entrepreneurship to be inspired and educated by. Here’s just a short selection of some of my favorite books to stimulate your mind, heart and soul.

A Selfish Plan to Change the World by Justin Dillon

A Selfish Plan to Change the World by Justin Dillon‘A Selfish Plan to Change the World’ by Justin Dillon

This compelling story of musician and filmmaker turned anti-slavery campaigner and now enterprise software entrepreneur is one of my all time favorite books to gift people. Justin’s story is as unorthodox as it is genuine, and his struggle against the global slave trade (there are more than 40 million people in forced labor today, more than at any other time in history) makes you want to look deep and hard into your own company’s supply chain to make sure its ethical and free of slavery. Filled with profound ideas, this is one I keep going back to for inspiration.

Thirst: A Story of Redemption, Compassion and a Mission to Bring Clean Water to the World by Scott Harrison

Thirst by Scott Harrison‘Thirst’ by Scott Harrison

Founder of Charity: Water, Scott Harrison’s improbable journey from nightclub impresario to water evangelist is the story of someone who found their purpose and is now living a life deep with meaning. An inspiring personal story of redemption, second chances and the transformative power within us all. Plus 100% of the author’s net proceeds from the sale of Thirst will fund charity: water projects around the world.

Dare to Lead by Brene Brown

Dare to Lead by Brene BrownBrene

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