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More Than $3 Billion Spent on Local Broadcast Television Advertising During 2018 Midterms

NEW YORK–(BUSINESS WIRE)–The Television Bureau of Advertising (TVB) announces that total spending
on political advertisements on local broadcast television in 2018 has
set an all-time record for a midterm cycle, and any previous election
cycle, based upon Kantar Media/CMAG’s latest figures.

“Campaigns, PACs and other entities spent over $3 billion dollars on
local broadcast television advertising in the 2018 midterm cycle,”
commented TVB President CEO, Steve Lanzano. “There is no doubt that
local broadcast TV delivers for political campaigns. Candidates continue
to derive tangible, winning results from local broadcast television.
Tuesday’s dominant reliance on TV, over all other media platforms,

demonstrates that voters rely on local broadcast TV to inform their
voting decisions.”

“2018 was uncertain in every way; the volatility this cycle was
unprecedented,” said Kyle Roberts, President and CEO of Advertising
Analytics. “It’s why we saw candidates and campaigns go back to what is
tried and true: if you use TV, it reaches voters and they listen. TV
works.”

Advertising
Analytics
reports local broadcast TV increased more than 100 percent

Article source: https://www.businesswire.com/news/home/20181107005956/en/3-Billion-Spent-Local-Broadcast-Television-Advertising

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