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More Movies Should Take The ‘Avengers: Endgame’ Marketing Approach

Kevin Feige speaks at the “Iron Man 3” panel at Comic-Con in San Diego. (Photo by Jordan Strauss/Invision/AP, File)

The single trailer for the hotly anticipated Avengers: Endgame showed admirable restraint by giving us only the tiniest sliver of plot details, picking up almost exactly where the first film left off, and no further.

In an MTV News interview on the red carpet of the 76th Golden Globes, beloved creator of the Marvel universe Kevin Feige was asked to confirm rumors that the subsequent teasers and trailers for Endgame would continue that sense of restraint, by only using clips from the first twenty minutes of the film. He responded:

I’d call it somewhat accurate. As was the case with a lot of our films, this one, in particular, being able to generate a lot of excitement without giving away one of the many, many, many secrets. I think the Disney marketing team is the best in the world, and we’ll be able to pull it off.

That might sound like generic corporate speak, but I think “somewhat accurate” is the best we’re going to get, and in this particular case, minimizing spoilers makes a great deal of sense. The way Marvel resolves the infamous finger snap is going to be the meat of this story, and the unknown is integral to the appeal; spoiling these plot details would be a very poor decision by the marketing team, especially seeing as their audience is practically guaranteed to attend, regardless of what they do.  

It makes one wish that more films restricted their marketing material to the first twenty minutes. We’ve all had the annoying experience of watching a comedy and finding out that every witty line has already

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