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Amazon’s new release is an IMDb that has free movies, shows | Digital

IMDb called the new video service Freedive.
IMDb called the new video service Freedive. Credit: IMDb/Amazon

Amazon on Thursday launched a new video streaming service on its Hollywood website IMDb which allows viewers to watch free movies and TV shows supported by commercials, opening a new wealth of ad inventory to sell to brands.

Amazon has been developing the free video streaming offering for more than a year, and it is distinct from Amazon Prime, the subscription service that costs $120 a year, and is mostly without ads. (Amazon Prime does show commercials during Thursday Night Football games it streams as part of its deal with the National Football League.)

The catalogue of shows on the service, called IMDb Freedive, includes “Fringe,” “Quantum Leap” and “The Bachelor,” meanwhile feature films include “Memento,” “True Romance” and “Look Who’s Talking.” Users can watch on IMDb’s website or Amazon Fire TV devices, with the offering to be available on more platforms in the near future.

IMDb, which started as a repository for Hollywood credits, has morphed into an entertainment destination in its own right, and it has been a draw for advertisers, which can run video ads that takeover the homepage.

IMDb claims it has 250 million unique visitors a month looking up information about more than five million movies and shows. Those visitors now see direct links to view the select movies and shows that are carried by the new streaming service. At launch, only a few hundred titles were available to stream/.

“Customers already rely on IMDb to discover movies and TV shows and decide what to watch,” said Col Needham, founder and CEO of IMDb, in a prepared statement. “With the launch of IMDb Freedive, they can

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