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‘Christmas at Graceland’ was No. 1 Hallmark holiday movie this year


“Christmas at Graceland” brings snow in the summer
Memphis Commercial Appeal

Elvis may no longer make records, but he continues to set them.

Well, OK, the late King of Rock ‘n’ Roll obviously was not actively involved in “Christmas at Graceland,” the made-for-TV holiday movie that debuted Nov. 17 on the Hallmark Channel.

But the Presley magic remains active: The film, shot in Memphis in July, proved to be the most popular Hallmark holiday movie of the season.

It also was the fourth most-watched Christmas movie in the channel’s history, according to final ratings numbers released this week by Hallmark, after the channel’s annual “Countdown to Christmas” bounty of Yule-themed wish-fulfillment romantic fantasy wrapped with the final January airings of such cinematic cups of hot cocoa as “Matchmaker Santa,” “Snow Bride” and “Ice Sculpture Christmas” (“Even though ice sculpting is cold work, sparks are ignited between Callie and David” when they enter a country club ice-sculpture competition).

With close to 4.7 million viewers tuned to its premiere, “Christmas at Graceland” was tops among the 34 new happily-ever-after holiday movies produced for the Hallmark Channel and its sister station, Hallmark Movies Mysteries. In other words, it kicked “A Shoe Addict’s Christmas” (the channel’s No. 2 movie) to the curb, mangled “Mingle All the Way” (No. 5), and pummeled “Pride, Prejudice and Mistletoe” (No. 6). 

For Memphis promoters, the success of “Graceland” validates the value of the Elvis “brand.” For Hallmark, the film contributed to another record winter in which

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