NutzWorld SportzNutz EntertainmentNutz ComputerNutz GamezNutz TinyStart InfoTiki News

Why Social Impact Entertainment Is Ready for the Spotlight in Hollywood (Guest Blog)

Last month’s Oscars represented a breakthrough — not only for the diversity of winners, but for a larger idea that has been gaining momentum in recent years: that mass entertainment and deeper social messages are not mutually exclusive, but rather an opportunity for Hollywood to do well and do good at the same time.

The extraordinary range of winning films, which addressed themes of racism to social class to sexual identity, put a spotlight on the growing desire of large audiences to grapple with — and in many cases influence — some of the world’s most thorny issues. Winners and nominees like “Green Book,” “Roma,” “If Beale Street Could Talk,” “The Wife,” “BlackKklansman,” “Vice” and “Can You Ever Forgive Me?” show us that in a world of “fake news” and “alternative facts,” people are hungering for more reality.

“The State of Social Impact Entertainment” (SIE), released on March 5, is a landmark report that explores this emergent field in depth, examining what actually works to capture and engage audiences in this noisy and mobile age; why social impact entertainment’s financial potential keeps growing; and how creators can learn from the successes and failures of others.

SIE comes in many forms. From digital short form to feature films, TV series, plays and virtual reality, the increasing diversity of media gives social conscious creators great flexibility to tell their stories in ways that maximize engagement and impact with target audiences. Of course, good intentions are not enough — a great story is still of paramount importance. And so is building strong and early partnerships with leaders, organizations and communities to enable organic support for a project to grow and flourish. After all, buzz drives distribution,

Article source: https://www.thewrap.com/social-impact-entertainment-hollywood-peter-bisanz/

About Michael
%d bloggers like this: