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Disney Unveils the Other Half of its Television Universe at Upfront (Analysis)

Disney’s upfront presentation on Tuesday at Lincoln Center’s David Geffen Hall amounted to the second half of the starry unveiling of its Television Universe.

The two-hour-plus showcase came on a month after the April 11 showcase of plans for the Disney Plus streaming service, which came less than a month after Disney completed its historic acquisition of 21st Century Fox.

Last month’s Disney Plus presentation was geared to investors, part of Disney’s bid to reshape the Wall Street narrative around traditional media giants as the world’s largest media company marshals its brand forces. Tuesday’s razzle-dazzle was aimed at Madison Avenue, reinforcing the importance of — and Disney’s exposure to — the domestic TV advertising market to the health of the company’s overall business.

The upfront offered a visual representation of all that has come under one roof through the Fox transaction. FX Networks, National Geographic and the 20th Century Fox TV and Fox 21 Television Studios content factories are now aligned with ABC, ESPN, ABC News, Freeform, ABC Studios, Disney Plus and assorted assets.

The press preview element of the “Disney Upfront Experience,” as ABC’s traditional day in upfront week was billed, began Tuesday morning Disney announcing a complex agreement with Comcast that gives Disney operational control of Hulu. Sealing Disney’s sway over the management of the subscription service was the last major link in the chain of formidable content brands that

Article source: https://variety.com/2019/tv/news/disney-abc-fx-freeform-espn-upfront-1203215286/

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