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What TikTok’s Explosion Could Mean For Music

TikTok, the social media app where Lil Nas X first found popularity, now has over 500 million users globally.

AFP/Getty Images


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AFP/Getty Images

TikTok, the social media app where Lil Nas X first found popularity, now has over 500 million users globally.

AFP/Getty Images

Since it dropped in April, Lil Nas X‘s “Old Town Road” has been an inescapable hit. The song’s massive blow-up is at least partially thanks to TikTok: the social media platform that launches viral stars 15 seconds at a time, and what writer Alyssa Bereznak called the “future of the music industry” in a recent article for The Ringer.

TikTok, which has over hundreds of millions users and is especially popular

Article source: https://www.npr.org/2019/07/10/738533536/what-tiktoks-explosion-could-mean-for-music

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