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NFL partners with Jay-Z on Super Bowl halftime entertainment, social justice initiative

Jay-Z is partnering with the NFL. (Greg Allen/Invision/AP)
Mark Maske August 13 at 4:11 PM

The NFL is forming a partnership with music mogul Jay-Z in a deal that allows him to help manage entertainment ventures tied to league events and is closely connected to the league’s community activism efforts.

The partnership will make Jay-Z, whose given name is Shawn Carter, and his Roc Nation agency a co-producer of the Super Bowl halftime show. It does not contain a provision for him to be the halftime performer, he and NFL Commissioner Roger Goodell said.

“He was very quick to say that he does not want this to be about him performing, that it was broader than that,” Goodell said in an interview. “It quickly went beyond that. Do I hope he’ll perform in the Super Bowl sometime in the next several years? Yes. But I think we’ll all know if that time comes. He’ll know in particular.”

Roc Nation will choose entertainers who will perform in televised NFL promotional spots throughout the season. Carter said he believes Roc Nation will have freedom under the partnership to produce the kind of entertainment that it wants.

“I think we have autonomy,” Carter said in an interview at Roc Nation’s offices in New York. “I anticipate that there will be a lot of — with any big organization, in this building right here we have internal problems. Anything that’s new is going to go through its growing pains. We put what we want

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