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MGA Entertainment is known for its Bratz dolls. But its ’24’ development in Chatsworth gets the spotlight as LA leaders get a tour

Live. Work. Play. It was a common refrain Thursday night as Isaac Larian, CEO and founder of MGA Entertainment, Inc., opened up his 24-acre North American headquarters in Chatsworth to local leaders and reporters to see.

The “play” part of it was perhaps predictable — given that Larian’s company makes toys children play with — think Little Tikes and L.O.L. Surprise!, and then there’s the Bratz fashion doll line, BABY born, Lalaloopsy, Num Noms andMoxie Girlz.

But Larian’s latest project brings “play” to a different level.

Imagine working, living and playing within a few feet of each other in the San Fernando Valley, without battling the congestion of the 101 or 405 freeways to get where you need to be.

For the 370 employees at Larian’s privately held Chatsworth-based company, that is becoming a reality.

Referred to as “24,” the project is being touted as a first-of-its-kind development in Los Angeles, which about 400  guests, including city politicians that had a hand in bringing the project to fruition, got to see on a tour Thursday evening.

“I went to Singapore and I went to Hong Kong and pitched the idea of a live, work and play concept to (former Los Angeles City Councilmember) Mitch Englander,” said Larian. “He worked with all the city department heads and the mayor. My dream was to make this building and area come true. I wanted to create the ‘Goggle’ campus of Southern California.”

The Google campus in Playa del Rey is similar to Chatsworth’s 24, but does not have the living feature.

Larian said the project, at 20000 Prairie Street, took around five years to complete and costs tens of millions of dollars in construction, renovations and improvements. (Back in 2016, the company was expecting to put more than $150 million into the project.)

Set in an industrial area of Chatsworth

Article source: http://www.dailynews.com/mga-entertainment-is-known-for-its-bratz-dolls-but-its-24-development-in-chatsworth-gets-the-spotlight-as-la-leaders-get-a-tour

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