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Selling your original melodic beats online can proffer $100K a year in your pocket

Daniel Jimenez, who produces under the name DVNNY BEATS, does not want people to underestimate the level of work becoming a good producer takes. His urban journey started his freshman year at the University of Notre Dame when his ears caught wind of Kendrick Lamar’s “DAMN.,” the rapper’s fourth studio album.

“Everything changed when I heard that album for the first time,” Jimenez said. “This made me appreciate the sonic aspects of the music more than I ever had before and fueled an obsessive curiosity. At that point, I realized that beat-making was going to be my lifelong passion.”

The road wasn’t easy, though. From the time he made his first beats ā€” which he now admits were “garbage” ā€” Jimenez estimates he put in between 3,000 and 4,000 hours of work producing, watching tutorials and reading books on the subject.

“I’m sure that if I hadn’t done that [much practice], I wouldn’t feel as comfortable doing it as I do now,” Jimenez said. “It’s crazy because when I started, I thought I could watch one tutorial, slap some drums on a melody and call it a day. But as I dove more into the subject, I realized that there’s so much more to it. It’s pretty much a science in my eyes.”

However, Jimenez has found monetizing his music has been much harder for him than actually making it. Wesley, who co-founded Urban Masterclass to help advise beat makers, said many of his students have this same problem because they underestimate the importance of strong marketing.

“Spend equally enough time on becoming a better producer as you are in becoming a better marketer,” Wesley said. “Balance your time out and stay

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