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Downtown prepares for launch of River Market Entertainment District

Little Rock River Market at night.

On Friday, the River Market area in downtown Little Rock will officially become an entertainment district, allowing patrons of legal drinking age and older to enjoy alcoholic beverages in public — so long as they’re wearing a branded wristband and drinking their booze from official cups emblazoned with the district’s logo. 

The Little Rock Board of Directors passed two ordinances in July approving the launch of the district. One ordinance authorized the creation of entertainment districts in Little Rock, and the second allowed for the designation of the River Market as a “permanent” entertainment district. The first ordinance also permits the creation of “temporary” entertainment districts, which can only exist for five days and must be applied for at least 30 days in advance. 

Adults will be able to drink beer, wine and mixed drinks in the 300-600 blocks of President Clinton Avenue, the 100 block of North Rock Street, and the 100 block of St. Vincent Plaza. The area also encompasses the River Market pavilions and Ottenheimer Market Hall. The boundaries of the entertainment district will be marked by branded light pole banners and sidewalk decals. 

Beginning on Aug. 23, folks can carry alcohol throughout the district on Fridays from 5 p.m. to midnight, on Saturdays from 8 a.m. to midnight, and on Sundays from 10 a.m. to 7 p.m. The district has also designated special hours for a few holidays: On New Year’s Eve and New Year’s

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