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Hasbro gets Peppa Pig, and lots more, with $4 billion Entertainment One acquisition

Hasbro Inc. isn’t just getting Peppa Pig in its $4 billion acquisition of Entertainment One. It’s also adding content creation capabilities and other valuable assets, according to MKM Partners.


HAS, -8.94%

  and Entertainment One

ETO, +31.94%

 announced the deal late Thursday, with Hasbro expecting $130 million from in-sourcing and other synergies by 2022. The deal is expected to add to adjusted earnings per share in the first year after the transaction, said Hasbro Chief Financial Officer Deborah Thomas on a post-announcement call.

The deal is expected to close in the fourth quarter of 2019.

See: Hasbro’s $4 billion deal brings Peppa Pig to My Little Pony’s house

U.S. based Hasbro is the world’s largest toy maker by market capitalization and third largest by revenue. Entertainment One, a U.K.-listed company, reported fiscal 2019 annual revenue of £941.2 million, about

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