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Sports fans are the biggest consumers of pay television

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The majority of people who pay for television do so to follow sports according to a recent national survey. Suprising? maybe not. But it underscores the value of live sports in a fast-changing media world.

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Each year, more sports channels are created and added to cable TV or internet offerings, many appealing to niche interests. From The Tennis Channel to e-sports streamer Twitch, each shows the importance of live programming for fans. A survey from Altman Vilandrie Company, a strategy consulting group, points to the fact that most sports fans choose to pay for television to follow their favorite sports.

In the survey, 90 percent of sports fans pay for cable or satellite television services or a streaming platform. In the same survey, only 67 percent of non-sports fans will pay for television access.

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    “Sports viewing continues to be primarily through traditional pay television services,” Matt Del Percio, principal of Altman Vilandrie Company. The consulting group is a firm that has specialties in media and technology.

    “Many consumers have subscribed to online services such as MVPD services [like] YouTube TV, Hulu + Live TV for access to live programming as well as sports streaming services but these services have a lot fewer subscribers relative to pay television services.”

    The NFL dominated the viewership demands of sports fans in the survey, much as it dominates television ratings. MLB, college football, NBA then the NHL rounded out the top five of leagues that fans follow

    Article source: https://www.foxbusiness.com/features/sports-fans-are-the-biggest-consumers-of-pay-television

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