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The First Apple TV+ Shows And Movies Need To Be Absolute Slam Dunks

Even before Apple TV+ goes live November 1, Apple is starting the streaming race miles behind its rivals. The giant’s foray into streaming video comes several years after many of its competitors (though a couple of weeks before Disney+ and several months ahead of HBO Max and NBCUniversal). It has none of the track record the likes of Netflix, Hulu and Amazon Prime Video have in making successful series people want to watch, not to mention the rich history of various WarnerMedia and NBC properties. It doesn’t seem to have plans to license shows, either — its rivals of course have plenty of third-party properties to pad out their libraries.

Apple has made it clear it’s taking a quality-over-quantity approach as it throws a reported $6 billion at TV+. Offering customers (and their family members) their first year access for free with a iPhone, iPad, Apple TV, Mac or iPod touch purchase should go some way towards luring enough subscribers to justify that outlay. That’ll get potential paying customers in the door. From there, Apple’s essentially giving itself a 12-month window to get people hooked on TV+ and hope folks spread the word about good shows.

The company is banking its marketing prowess and the star power of projects like The Morning Show will win out. That series has Jennifer Aniston and Reese Witherspoon in the lead roles, with Steve Carell, Mark Duplass and Gugu Mbatha-Raw also featuring. That’s a hell of a cast, and the teasers Apple has released have been compelling.

Also among the Apple TV+ launch slate are For All Mankind (an alternate history series about the space race), a period comedy based on

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