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National Academy Of Television Arts & Sciences Unveils Logo Rebrand

The National Academy of Television Arts Sciences, the longtime organizer of the Daytime Emmy Awards, the News Documentary Emmys, Sports Emmys and International Emmys, has taken the wraps off a new logo and branding campaign.

“The Emmy Awards are stronger than ever, with new distribution platforms driving record-breaking entry levels in each of our competitions,” NATAS president and CEO Adam Sharp said Tuesday. “The new NATAS branding captures the long history of the iconic Emmy Award, now right at home in the digital age. It is a polished yet approachable design that evokes key themes of excellence, community, and transformation.”

The “new official branding and identity package” across NATAS’ 19 regional chapters nationwide was created by Los Angeles-based brand agency XK9, with Frontify now coming aboard as the official brand management platform. NATAS also tapped MOO as its preferred provider of print materials, including business cards and letterheads.

The new logo (see it in motion above) keeps the silhouette of the iconic Emmy Award statue front and center, with NATAS saying Tuesday that “the new design adopts a simpler, more contemporary approach to reflecting the 64-year-old professional organization’s core mission of recognizing excellence in the television industry.”

Elements of the new design were previewed backstage at last month’s 40th annual News Documentary Emmy Awards and will be introduced fully in the coming months, offering better flexibility and variations to accommodate multiple platforms, screen sizes and products.

“Few marks of distinction are as globally recognized as the Emmy Award,” Sharp said. “Protecting this prestigious mark

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