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The VR Companies Shaking Up Location-Based Entertainment

It’s been predicted that by 2023, location-based entertainment (LBE) will make up around 11% of the virtual reality (VR) industry. This sector of the industry is going from strength to strength because of the unique, shared entertainment it offers—it’s the next generation of laser tag—a differentiated, exciting experience that brings people together for memorable moments. 

Great LBE experiences combine the emotional power of storytelling, the visceral excitement of theme-park rides, and new VR technology to create stories and worlds that forge a new genre of entertainment. 

Here are just some of the players in the market. 


Since 2016, The VOID, a Utah-based company, has opened 16 locations in four countries (with another 14 countries in the works across the US and Europe). The VOID is one of the most well known players in the market due to its high profile experiences linked to iconic franchises like Star Wars, Wreck It Ralph and Ghostbusters

On 3rd October this year, Marvel Studios and ILMxLAB announced a new location-based VR experience—Avengers: Damage Control—would be available for a limited period at The VOID. Like other VOID experiences, this experience features a combination of VR and real-world sets, allowing players to physically interact with real environments and objects. he Void’s latest collaboration is with Sony Pictures Virtual Reality for a new Jumanji: Reverse The Curse VR experience. The four-player experience will be available at select VOID locations from 27th November, just ahead of the premiere of Jumanji: The Next Level on 13th December. 


Hologate has over 300 locations in 30

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