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Entertainment giants battle password sharing –

Two years ago, some of the biggest names in entertainment and technology formed a group called the Alliance for Creativity and Entertainment, which was devoted to reducing online piracy. Last month, the group announced that it’s turning its attention to password sharing. Participants include Netflix,, Walt Disney Co., Viacom, ATT’s HBO, Comcast and Charter.

There’s no consensus on where to draw the line.

Consumers can access streaming programming via apps from both distributors like Charter and programmers like Fox. As a result, both sides of the industry need to work together to solve the problem. Charter, which sells cable-TV service under the Spectrum brand, has said its recent distribution deals with Fox and Disney will help them address password sharing, but didn’t specify which measures they’d be taking.

While industry executives widely agree password sharing is a problem, there’s no consensus on where to draw the line. Programmers and distributors blame each other for being too lenient in how many people can simultaneously stream from one account. DirecTV and Comcast allow five streams. Fox and ESPN generally allow three.

Online TV services also vary in how generous they are about password sharing. Apple TV+, which launched Nov. 1, allows up to six people to stream from one family plan. Two upcoming services — ATT’s HBO Max and NBCUniversal’s Peacock — aren’t ready to announce how many streams to allow, according to representatives for both companies. A spokeswoman for Disney+, which launches Tuesday, didn’t respond to a request for comment.

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