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Wonderful Pistachios No Shells ‘Shell-ebrates’ Television Debut With The Arrival Of Sheldon The Tortoise

Wonderful Pistachios Delivers New “Almost Everyone Loves No Shells” Campaign Touting No Shells as the Easy Way to Eat Wonderful Pistachios

LOS ANGELES, Dec. 9, 2019 /PRNewswire/ — Today Wonderful® Pistachios launched its new “Almost Everyone Loves No Shells” marketing campaign featuring No Shells on television for the first time as part of a $15 million investment in the No Shells brand, the largest to date. The comedic campaign debuts on television, online and on social media and continues throughout 2020.

Building off the brand’s consistent year-over-year double-digit sales growth, and the recent launch of new Wonderful Pistachios No Shells Chili Roasted and Honey Roasted flavors this past summer, “Almost Everyone Loves No Shells” features a new adversary of No Shells: Sheldon, a beloved tortoise who speaks his mind and stands up for others living among us whose “shells” are a core part of their existence. In the first spot, the lovable hard-backed antagonist takes his arguments to the No Shells advertising executives who try to convince him their No Shells ads were just a big misunderstanding. They were only trying to promote pistachios without shells, not tortoises without shells. The campaign will be amplified by a large-scale social and digital campaign, FSIs, public relations and influencer marketing.

“Our Wonderful Pistachios No Shells brand is incredibly exciting for us right now, as it’s the fastest growing piece of our business and people can’t get enough of pistachios without the shells,” said

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