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Secret Cinema to Tackle Disney Movies With Immersive Experiences

Details for which titles will be adapted into secret worlds are still under discussion, but Secret Cinema will work with Disney’s StudioLAB, the studio’s tech-focused storytelling laboratory hub, to find the best way to adapt the movies into event worlds.

The first show is due to premiere in London later this year. However, the deal also calls for Secret Cinema to expand across the pond, with experiences being planned for Los Angeles and New York. More global expansion could occur beyond that.

Secret Cinema is a unique and immersive movie-screening series that, as the company touts, revolutionizes the way people experience a film. Fusing film with live music, art, theater and dance, Secret Cinema creates elaborate authentic worlds where the movie’s story lives and breathes, placing the audience at the heart of the action and bringing the story to life.

The company converts huge spaces into movie worlds where actors play out storylines and hero moments each night of the production. Audiences participate by becoming part of the show and story, from the moment they buy a ticket to when they are assigned a character and are transported into the preshow narrative. Filmgoers

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