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Box Office: ‘Sonic’ Races Into Record Books With $68M Debut

Sonic the Hedgehog earned $57 million over its Fri-Sun opening weekend, besting the $54 million launch of Detective Pikachu to snag the biggest debut ever for a video game-based movie.

Sega’s Sonic the Hedgehog, starring Ben Schwartz, James Marsden, Jim Carrey and Tika Sumpter, raced to the top of the box office this President’s Day weekend, earning a whopping $57 million over its Fri-Sun debut for a likely $68 million Fri-Mon holiday launch. That’s the biggest launch ever for a video game-based movie, just ahead (sans inflation) of the $54.3 million Fri-Mon debut of Pokémon: Detective Pikachu in May of 2019. To be fair, Warner Bros.’ Ryan Reynolds/Justice Smith flick opened during Avengers: Endgame’s third weekend. Last year’s controversies turned out to be a blessing in disguise for this $85 million Paramount release, making it into an even bigger event by virtue of its mostly R-rated (Bad Boys 3, 1917, Birds of Prey) competition.

Had the Internet not gone crazy over the first Sonic trailer’s strange-looking Sonic designs, and had Paramount not reacted by delaying the film three months (from mid-November of 2019) in order to fix them, Sonic the Hedgehog would have just been another would-be biggie alongside Terminator: Dark Fate, Charlie’s Angels and Frozen II, with a month between it and Jumanji: The Next Level. But this weekend, Sonic the Hedgehog opened to halfway decent reviews, plenty of free online media and a place as the first “just for kids” biggie (all due respect to Cats, Dolittle and Spies in Disguise) since Jumanji 3 and Star Wars IX two months ago. The second release date turned out to be the perfect release date for Sonic the Hedgehog.

The LEGO Movie opened

Article source: https://www.forbes.com/sites/scottmendelson/2020/02/16/sonic-the-hedgehog-box-office-records-68m-jim-carrey-james-marsden-sega/

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