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‘Call Of The Wild’ Barking A Bit Louder Than ‘Sonic’ With $26M Opening – Saturday AM Update

3rd Update, Saturday AM w/chart: As impressive as it might seem that Disney/20th Century StudiosThe Call of the Wild is expected to over-perform with a $26M 3-day and solid exits of 4 stars on PostTrak and an A- CinemaScore, it’s a small feat that’s hard to celebrate, given how expensive this Harrison Ford movie was at $135M — even if the movie continues to come in at No. 1.

Whenever a 20th Century movie dies now at Disney, it’s quite common to say that the movie was orphaned under the new administration. However, I think Disney muscled what they could here in regards to marketing, so that they could earn the best opening possible for an animal/wilderness movie. Many mass audiences, especially the older folks who would appreciate this movie (those over 45 repped 41% of last night’s crowd, per Comscore/Screen Engine’s PostTrak), came to learn of Call of the Wild when they went to see Disney’s Star Wars: The Rise of Skywalker, as it was one of four of the studio’s trailers that exhibitors had to include prior to the movie.

Legacy-wise, Call of the Wild is a movie right in Disney’s wheelhouse, having had a history with animal pics like 1957’s Old Yeller. Like Dark Phoenix, even if Call of the Wild was back at 20th Century Fox and that studio was still alive, the movie would still be challenged in regards to its opening.

Sonic the HedgehogSonic the HedgehogArticle source: https://deadline.com/2020/02/sonic-the-hedgehog-call-of-the-wild-barks-brahms-the-boy-ii-weekend-box-office-1202865381/

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