NutzWorld SportzNutz EntertainmentNutz ComputerNutz GamezNutz TinyStart InfoTiki News

Entertainment Business Recovery Economics: Bounce Forward Not Back

(Hypebot) — Music and entertainment industry analysts MIDiA look at what the post-lockdown era will look like, new market and audience fundamentals and the resulting risks and opportunities.

By Mark Mulligan of MIDiA and the Music Industry Blog

COVID-19 social distancing measures caused unprecedented dislocation to the entertainment economy. With a recession now a question of ‘how bad’ rather than ‘if’, entertainment companies have to adapt their businesses and identify new partners to maximize opportunities in the post-lockdown era. This requires a detailed understanding of how the underlying user need states of their customers changed during lockdown, how these changes will in turn evolve, and how they can meet this new demand.

To help entertainment businesses and creators understand these dynamics and navigate the choppy waters ahead, MIDiA Research has created a new research stream entitled Recovery Economics. Recovery Economics explains what the post-lockdown era will look like, which market and audience fundamentals will remain changed and the risks and opportunities these will result in.

MIDiA clients can already access the first two Recovery Economics reports here in our exclusive COVID-19 research practice, with more reports to follow. And following on from the runaway success of MIDiA’s first COVID-19 webinar, we are showcasing some of the research highlights in another free-to-attend webinar: Recovery Economics: Bounce Forward not BackSpaces are strictly limited so sign up soon! In the meantime, here is an introduction to Recovery Economics.

Recovery Economics - MIDiA June 2020

Recessions are no new thing to the global economy, but the scale and impact of the coming recession looks set to be unlike any that has been experienced in the living memory of today’s business world. Although it is COVID-19 effects that are the fire’s spark, these factors will still underpin the recession’s impact on entertainment businesses.

The crucial difference is the

Article source: https://celebrityaccess.com/2020/05/30/entertainment-business-recovery-economics-bounce-forward-not-back/

About Michael
%d bloggers like this: