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Music Company Bopper Pushes Further in Helping Agencies to Get the Song They Want

NEW YORK, June 29, 2020 /PRNewswire/ — Bopper, the music platform for the ad industry, announced today that it expanded its service offering to include music rights clearance to help its advertising agency and brand clients use their favorite songs on their commercials.

Philippe-Aubert Messier, Founder and Gabriel Bouchard CEO of Bopper

Philippe-Aubert Messier, Founder and Gabriel Bouchard CEO of Bopper

“Bopper’s promise to its brand clients is to allow them to immediately license culturally relevant music,” said Gabriel Bouchard, CEO of Bopper. “That had traditionally been limited to the music in our catalog. Today we’re leveraging the team’s network and expertise to serve clients that already know they want a specific song, any song, and that need a trusted party to navigate the rights clearance process efficiently.”

The team is composed of Phil Messier, VP Product and Partnerships, and longtime associate Laetitia Lebedeff who heads the new service division. Its credentials read like a who’s who of popular music. They’ve cleared music by The Beatles, U2, Alt-J, Leonard Cohen, Celine Dion, Jet, Bill Withers, Kaytranada, Elton John, Lady Gaga, Jay-Z, Taylor Swift, Eartha Kitt, and Madonna, just to name a few. “We’ve cleared music from every part of the world, from the most established players to bedroom producers, and everyone in between,” said Laetitia Lebedeff. “We bring value with our network, but also with our process, where we can quickly perform due diligence on the rights we’re licensing, and also tie up any loose ends in the chain of rights. We’ve seen every possible scenario over the years, and now we’re happy to be bringing that expertise to the Bopper users.”

The process

Article source: https://www.prnewswire.com/news-releases/music-company-bopper-pushes-further-in-helping-agencies-to-get-the-song-they-want-301084499.html

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