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With TikTok, music fans can now legally lip sync to all of Prince’s songs

Prince/ Photo by Getty Images for Samsung Galaxy

Prince/ Photo by Getty Images for Samsung Galaxy

What would Prince do? That’s what his fans are asking since his estate announced a deal this weekend with the TikTok app to use his catalog.

Prince infamously had his lawyers issue cease-and-desist orders whenever one of his songs appeared in an unauthorized online video. Remember in 2007 when his people ordered YouTube to remove a 29-second video of an 18-month-old Pennsylvania toddler dancing to his “Let’s Go Crazy”?

Now with TikTok, people will be able to make their own videos lip syncing to 15-second snippets of songs from Prince’s deep catalog. The thinking is that TikTok will expose his music to a new and younger generation.

In the past couple of years, TikTok has been influential in breaking songs, helping to boost Lil Nas X’s “Old Town Road,” Lizzo’s “Truth Hurts” and Dababy and Roddy Ricch’s “Rockstar,” among others, into mainstream smashes.

“With the addition of Prince’s full catalog on TikTok, it is our hope that a new generation of global fans can find meaning in Prince’s music, and be inspired to create,” Troy Carter, entertainment adviser to the Prince estate, said in a statement.

Carter’s mission is to generate revenue for the estate from entertainment endeavors. In fiscal 2018, he was paid $2 million by the estate, according to court documents.

Other veteran acts including the Beatles, Rolling Stones and Led Zeppelin have not licensed their songs to TikTok.  

Industry experts have questioned TikTok’s impact on careers, pointing out that it can create a viral moment, which could hype a particular song but not necessarily foster long-term success.

TikTok launched in China in August 2016, a few months after Prince died; the app became available in the United States in August

Article source: https://www.startribune.com/with-tiktok-music-fans-can-now-legally-lip-sync-to-all-of-prince-s-songs/571529892/

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