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Microsoft vet’s new tech startup, SyncFloor, helps creative pros find independent music for projects

SyncFloor co-founder and CEO Kirt Debique. (SyncFloor Photo)

In his 20 years at Microsoft, Kirt Debique honed his tech skills as a Windows Media Platform engineering leader and Office Mobile general manager. After leaving in 2012 to pursue his passion for music, Debique started his own record label.

Over the past few years, his love of independent music and artists has collided with his tech background. Now, Debique is coming out of stealth mode as co-founder and CEO of a startup called SyncFloor.

The platform and commercial marketplace aims to make it easier for creative professionals to find and secure rights to independent music for everything from films to podcasts.

SyncFloor has built a catalog featuring 9,000 titles available for a variety of prices and rights cases. With its marketplace officially opening to creatives and buyers, labels like Sub Pop, Nature Sounds, TuneCore, Create Music Group, and others are on board and providing songs through partner pages. Debique wants to triple the catalog before the end of the year.

The company, which has eight employees, has raised $1.25 million to date. led a small pre-seed round last August, with participation from Arnold Ventures. SyncFloor was also accepted into Betaworks Audio Camp in New York City and received additional financing from Betaworks this spring.

SyncFloor’s core technology is its natural language understanding. The goal is to appeal to production professionals who want to use creative language to search across genres, moods and other inspirations such as artist names, types of movies or TV shows.

Watch the way search terms are employed in this commercial:

The idea for the startup followed Debique’s leap into starting Brick Lane Records in Seattle eight years ago.

Through his own experience as a touring musician and label founder,

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