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Milestone Movies: A new drive-in theater in Rochester that features classics on anniversaries of debuts

ROCHESTER, N.Y. (WROC) — Milestone Movies is a new drive-in movie experience that features a modular screen, concessions, and classic films on their major anniversaries, like the 10 year anniversary, 20th anniversary, and so on.

The theater’s first weekend starts July 10, and features “Tommy Boy” that night, and “Titan A.E.” July 11. Ticket and the lineup can be found here. All shows start at 8 p.m.

And it all started with a shower thought.

“I’ve never been in the movie business except paying for movies,” said Bernard Birnbaum. “But it was right in May, and I was thinking ‘what are we going to do for entertainment during this?’ What could we do that is going to be a safe environment, that’s fun, that people enjoy?”

This new venture is a twist on the classic drive-in movie theater.

“What I didn’t want to take away from any of the brick and mortar theaters, or any of the existing drive-in theaters, is new releases,” he said. “I didn’t want to take anything anyway of them.”

Milestone Movies is a completely mobile drive-in theater. Instead of building out an entire infrastructure, the screen is inflatable, and they set up and break down on the space every showing at 40 Jarley Road in Rochester.

Birnbaum wanted to provide a fun and nostalgic experience, while not competing with brick and mortar theaters who have invested heavily in their infrastructure.

“I do my movies with my kids who are under nine years old, and I make them watch movies from the 90s when I was growing up, and I’ve seen how much they enjoy that experience,” he said. “How can we bring that into the mainstream for other parents who want to have the same experience with their kids or families?”

Including “Tommy Boy” on the 10th and “Titan

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