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Vail-based Highline Sports & Entertainment has ‘gone dormant,’ now working on new ventures

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Highline Sports Entertainment, a staple of the local events scene for 26 years, is another casualty of the COVID-19 pandemic. But the pandemic may have opened the door to a new venture.

Highline co-founder James Deighan said Friday that company has “gone dormant” on the events side, and has furloughed the entire staff.

“It’s been a rough, rough, rough deal,” Deighan said, adding that the last big event the company did was this year’s Burton U.S. Open Snowboarding Championships in Vail. That event was five months ago, and aside from a truncated version of Vail America Days this year, the company’s calendar is empty into 2021.

While Vail has always been home, Highline has produced, or helped with, events around the world, including events for the U.S. Ski Team at the 2014 Winter Olympics in Sochi, Russia. The company was also involved in the Super Bowl LII halftime show.

The company started when Deighan, Jeff Braush and Scott McCormick started producing Mogul Mania events around the High Country. The company was able to land Red Bull as a sponsor, that firm’s first foray into

Article source: https://www.vaildaily.com/news/vail-based-highline-sports-entertainment-has-gone-dormant-now-working-on-new-ventures/

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