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Frances Berwick Unveils Leadership Team For NBCU’s Entertainment Business Unit

Frances Berwick has revealed the senior leadership team that will work under her as part of NBCUniversal’s Entertainment Business division.

The former Lifestyle Networks president took on the larger role within the company as part of a restructure that saw Paul Telegdy exit his post as NBC Entertainment Chairman.

This comes as Chris McCumber, President, Entertainment Networks, USA Network  Syfy, is leaving NBCUniversal after 19 years at the company’s flagship entertainment cable networks.

NBCU consolidated all of its English-language linear networks into one group, overseen by Berwick on the business side. Berwick will have operational oversight of all networks and dayparts and be responsible for commissioning and acquiring content to be optimized across these platforms. Additionally, Berwick’s team will implement windowing and scheduling strategies across the NBC broadcast network and the cable entertainment networks.

Susan Rovner, who Warner Bros confirmed was leaving her role as President of Warner Bros Television, is expected to work alongside Berwick on the programming side.

Jeff Bader will lead program planning, adding the six cable entertainment networks to his current NBC oversight.

Val Boreland will expand her responsibilities of buying and curating content across the Entertainment and Lifestyle cable group to oversee acquisitions across all of its networks and platforms including Peacock.

Liz Mahaffey, who oversaw Peacock’s launch as the leader of their consumer insights team, will now add to her remit research and insights for the entertainment brands, centralizing and prioritizing its audience intelligence efforts and driving cross platform insights.  She will also manage the corporate research function.

Lauren McCollester will become head of business affairs.

Jenny Storms will build upon her role at NBC Sports by adding entertainment

Article source: https://deadline.com/2020/09/frances-berwick-nbc-leadership-team-for-entertainment-business-unit-1234578087/

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