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NetEase Cloud Music Enters into Strategic Music Partnership with BMG

HANGZHOU, China, Sept. 15, 2020 /PRNewswire/ — NetEase Cloud Music, a leading interactive music streaming service provider in China, today announced that it has entered into a strategic music partnership with BMG. Under the agreement, NetEase Cloud Music will gain access to BMG’s extensive global music catalogue and partner with BMG in new music-related endeavors including live concert performances, artist promotions, live streaming and online karaoke.

The new deal will provide BMG’s international artists and songwriters with a new stage that is widely recognized as one of China’s most active music platforms and one of the most popular music streaming platforms with over 800 million registered users.

The agreement includes recording works of Andy Grammer, Avril Lavigne, Black Sabbath, Blanco Brown, Conkarah, Curtis Waters, Dido, Jason Aldean, Kylie Minogue, Lil Dicky, and Run The Jewels, as well as copyrights from the likes of 21 Savage, Bebe Rexha, Bruno Mars, David Bowie, DJ Khaled, John Legend, Juice WRLD, Kurt Cobain, Mick Jagger and Keith Richards, and Roger Waters.

As part of the strategic partnership, NetEase Cloud Music will team with BMG on its renowned “SoundLabs” series to develop unique initiatives and projects crossing cultures and genres following BMG’s success with last year’s China Beat SoundLab. Leading up to a virtual SoundLab later in 2020, Chinese musicians will have a chance to compete online on NetEase Cloud Music’s platform to join some of the world’s best songwriters in creating BMG’s China Beat releases. The creative projects will give China-based and global BMG artists and songwriters platforms to collaborate and release music and fans the opportunity to experience the creative process through live streaming and other initiatives.

“We are pleased to collaborate with BMG and share the passion to create new experiences for our highly active online community,”

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