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TV or not TV? That is the question: Insights on World Television Day

It’s hard to imagine what John Logie Baird, who invented the first TV back in 1924, would say regarding the modern TV landscape. Would he support cord-cutters or help the Connected TV (CTV) industry consolidate efforts and solve measurement issues, or maybe he would simply binge-watch popular TV shows sitting on his couch? This World Television Day we reflect on some of the most curious TV-related metamorphoses over the decades.

Milestones in the journey

TV, as a phenomenon, has gone through a number of transformations, from the screen size of a postage stamp and a price tag equal to half of one’s average annual income to every American living room’s feature.

  • The 1950s brought color TV and remote control to life
  • The 1980s introduced VHS, video games, and cable TV
  • A few decades later, revolutionary developments of the 2000s made TV smart, highly dimensional, and in-stream.

In other words, almost as futuristic as the parlor walls described by Ray Bradbury in ‘Fahrenheit 451? and while television is very different now from what it used to be in the last century, so are the viewers. Another chicken and egg situation which questions whether people are the reason TV has changed that much, or is it TV that has changed people?

What has TV brought to viewers’ tables?

Here’s what value add TV has brought on various fronts.

1. Unity and entertainment

The sense of integrity is very important for people, as social creatures. When TV first appeared, it made most of its viewers feel like they were suddenly cut from the same cloth. So, TV hit two birds with one stone. On the one hand, it created a base for sharing interests and, on the other hand, it physically gathered people together in one room glued to the same screen. Certainly, things

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