NutzWorld SportzNutz EntertainmentNutz ComputerNutz GamezNutz TinyStart InfoTiki News

Universal, Cinemark strike new deal on how long movies will stay in theaters

Moviegoers head into Cinemark's Tinseltown in Summit Township in March. Cinemark and Universal Studios struck a new deal on how long some movies will stay in theaters.

Universal Pictures has struck another deal with a major theater chain to shorten the theatrical window from three months to as little as 17 days in an effort to adapt to the new business realities of moviegoing.

Universal and Cinemark, which operates Tinseltown in Summit Township, announced this week a multiyear agreement that guarantees three full weekends, or 17 days, of theatrical exclusivity for Universal and Focus Feature titles before a film can become available to rent on demand. Films that open to $50 million or more, however, will stay in theaters exclusively for at least five full weekends, or 31 days.

The Hollywood studio behind the “Fast Furious” and “Jurassic World” franchises is the only major player to reach this kind of agreement with major exhibitors, who have until now clung to the standard 90-day theatrical window, but it is likely not the last.

About Michael
%d bloggers like this: