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Redbox Expands Advertising Capabilities Across Its Entire Entertainment Ecosystem with Screenvision Media

Partnership Bolsters National and Local Advertising Opportunities to Engage Seamlessly with Redbox’s More than 40 Million Entertainment Lovers at the Kiosk, Digital, Mobile, Free On Demand, and More

Redbox, America’s destination for new-release movies and free streaming entertainment, is expanding opportunities for advertising to reach its millions of customers through a partnership with Screenvision Media, a national leader in delivering comprehensive advertising representation services for top-tier theatrical exhibitors, sports venues and a robust OOH network. With Screenvision Media, Redbox bolsters its ability to provide national, regional, and local advertising to its 40+ million customers across its entire entertainment and marketing ecosystem delivering hundreds of millions of video and display impressions through digital out of home, web, app and connected TVs. Redbox and Screenvision Media will combine efforts under Redbox’s Redbox Connect advertising sales arm.

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“Audiences are hungry for entertainment and spending increased time with Redbox browsing and enjoying content across our newly expanded services,” said Terrence Coles, Sr. Director Redbox Media Networks. “Partnering with Screenvision Media enables us to expand national campaigns, as well as deploy regional and hyper-local opportunities for our advertising partners to engage with Redbox customers. We’re thrilled to be working with the team.”

As part of the relationship with Redbox, Screenvision’s sales team will connect advertisers with the hard-to-reach moviegoing audience beyond the cinema.

“It’s a natural evolution for brands looking to amplify their in-theater presence and engage with the home viewing audience,” said John Partilla, Screenvision Media CEO. “Redbox brings incredible brand recognition and a growth platform that aligns with the evolution of our business.”

Marketing Technology News: Article source: https://martechseries.com/tv-advertising/redbox-expands-advertising-capabilities-across-entire-entertainment-ecosystem-screenvision-media/

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