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MRC Blasts Nielsen on Accreditation Hiatus

The Media Ratings Council late Thursday responded with stern words to a formal request from Nielsen to enter an MRC accreditation hiatus period for its National Television measurement service.

First, a decision on Nielsen’s request has not yet been made by the MRC. Second, the MRC notes the National TV measurement service is challenged by “deep-rooted, ongoing performance issues.”

Article source: https://www.rbr.com/mrc-blasts-nielsen-on-accreditation-hiatus/

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